If you're a small business owner in the UK wondering what a website actually costs, you're not alone. It's one of the first questions we hear, and for good reason. There's a huge range out there, and the answer depends on what you need, who builds it, and how much value it brings to your business.
The reality: you get what you pay for
Website costs in the UK fall into a few broad brackets. At the bottom end, DIY platforms like Wix or Squarespace can get you online for £10–£30 per month, but you're doing all the design, content, and maintenance yourself, and the results often look templated.
Freelancers on platforms like Fiverr or Upwork might charge £300–£1,500 for a basic site. Quality varies massively, and you'll often need to manage the project, provide all the content, and handle ongoing updates yourself.
At StanceDigital, we charge a straightforward one-off fee of £499 for a bespoke small business website. That includes strategy, design, copywriting support, SEO foundations, and mobile optimisation: everything built to convert visitors into customers. No hidden fees, no surprises.
What affects the price?
Several factors determine where your project lands on that spectrum: the number of pages, whether you need e-commerce or booking functionality, custom design versus a template, content creation (copywriting, photography), SEO requirements, and whether you want ongoing maintenance after launch.
A 5-page brochure site costs less than a 20-page site with a blog, case studies, and custom integrations. A restaurant site with an online ordering system costs more than a simple portfolio. The key is understanding what your business actually needs: not overpaying for features you won't use, but not cutting corners where it matters.
What about ongoing costs?
Your website isn't a one-off purchase. Plan for annual costs: domain renewal (£10–£20/year) and hosting (which we include). We also offer a monthly maintenance and updates package at £50/month, covering security patches, backups, and content changes so your site keeps performing long after launch.
The real question isn't 'how much does it cost?'
It's 'how much does it earn you?' A professional website that brings in two new customers a month at £500 each has already paid for itself within a few months. A cheap site that doesn't convert is the more expensive option in the long run.
Our advice: start with a project meeting. We'll scope what your business actually needs, give you a transparent fixed price, and help you understand exactly what you're investing in. No surprises, no hourly billing creep, just a website that works as hard as you do.